Super Bowl LVII Commercials

Sofia Leccese

Why are the Super Bowl commercials so much more entertaining than everyday commercials that people get out of their seats so they don’t have to watch them? People look forward to these commercials every year because they know they will be funny, but why do these companies not always make commercials like this to keep people entertained and want to watch? After the halftime show, a commercial came on, but everyone thought the commercial was someone changing the channel. Gracie Rowan stated, “Oakley (her dog), get off the remote, you’re changing the channel, and we are missing the game!” Later, she realized it was not her dog changing the channel, but a commercial got her attention. These commercials can get people’s attention in any way possible. Another commercial that got the audience’s attention was the E-Trade commercial. Specifically, Ava Morano states, “My favorite part was when one of the babies said he was ‘single and ready to mingle… who’s ready to cha-cha!’ My whole family was laughing about this commercial for a long time.” Everyone wants to watch a commercial with babies talking at a wedding and getting married! These commercials have some true character to them. Not only are these commercials funny, but they also have some famous people who bring people’s attention to the commercial.

An example of this was in a Rakuten commercial. Jamie Graham states her “favorite commercial was a ‘Clueless’ inspired ad for Rakuten.” Alicia Silverstone acts as her past character Cher, explaining the business’s benefits: Rakuten. Jamie states, “I loved seeing a ‘Clueless’ inspired commercial because it is one of my favorite movies. I love the fashion in the movie, and I love Cher’s hair; it’s timeless. Seeing Alicia Silverstone recreate a ‘Clueless’ inspired commercial grabbed my attention, and I was very invested in it.” Jamie’s full attention may not have been on the football game, but this commercial got her attention back on the screen and away from her homework. Everyone loves famous people and seeing them on television, Melissa Brownlee being one of them. Brownlee states, “Having multiple famous people brought a wide variety of people enjoying the commercials for different age groups to stay engaged in different advertisements for unknown companies. For example, the tribute to the famous ‘Greece’ movie when John Travolta referenced his iconic song to endorse T-Mobile. And, in the Doritos commercial, Jack Harlow grabbed the attention of young people as he played his triangle to produce viral songs and gain more fans.” Brownlee was not interested in the game, but when Jack Harlow came on, she was all zoned in for him. She would usually not pay attention to a Doritos commercial, but because Harlow was in it, all eyes were on the commercial.

Along with Brownlee, Kayla Stokes finds Harlow “very attractive, and she would marry him!” Now Stokes associates Doritos with Jack Harlow, leaving her wanting to buy them! Similarly, Lauren Janosy states, “When watching the Air Jordan movie commercial, I thought it was better than the trailer. The trailer was not as enticing as the Superbowl commercial that kept you on your feet. It was just okay, honestly. I would have rather seen the super bowl commercial be the trailer instead of the trailer being as lame as it was.” Even compared to movie trailers, these commercials are better at promoting all of the company’s products or movies. Janosy is now more interested in watching this movie after the commercial. But why would the trailer not be better than the commercial that only came out to air for the Super Bowl? These commercials produced only for the Super Bowl seem to be an issue. These companies must make these commercials all the time to promote their products. All these students want these commercials all the time, and maybe they won’t have to skip through them or get up to get a snack instead of watching the commercial.